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Running Quarter Zip Men Running. Globe and Mail Red is hot on both sexes, but for different reasons August 6, Online Wholesale red black hoodie men:

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The authors see both culture and biology at work. In human societies across the globe, red traditionally has been part of the regalia of the rich and powerful. Ancient China, Japan and sub-Saharan Africa all used the vibrant tint to convey prosperity and elevated status, and Ancient Rome's most powerful citizens were literally called "the ones who wear red.

Along with this learned association between red and status, the authors point to the biological roots of human behavior. In non-human primates, like mandrills and gelada baboons, red is an indicator of male dominance and is expressed most intensely in alpha males. Females of these species mate more often with alpha males, who in turn provide protection and resources. It looks like women may be acting like animals as well in the same sort of way. To quantify the red effect, the paper analyzed responses from female and 25 male undergraduates to photographs of men in seven different experiments.

Participants were all self-identified as heterosexual or bisexual. In one color presentation, participants looked at a man's photo framed by a border of either red or white and answered a series of questions, such as: Other experiments contrasted red with gray, green, or blue. Colors were precisely equated in lightness and intensity so that test results could not be attributed to differences other than hue. Participants rated the pictured man's status and attractiveness, and reported on their willingness to date, kiss, and engage in other sexual activity with the person.

They also rated the man's general likability, kindess, and extraversion. The researchers found that the red effect was limited to status and romance: The effect was consistent across cultures: And the effect was limited to women.

When males were asked to rate the attractiveness of a pictured male, color made no difference in their responses. Across all the studies, the influence of color was totally under the radar. In earlier work, Elliot documented that men are more attracted to women in red.

But the red effect depends on the context. Elliot and others have also shown that seeing red in competitive situations, such as IQ tests or sporting events, leads to worse performance. Gramzow, University of Southampton; Markus A.

Red without substance is a phony attraction August 19, You can adjust your Cookie Preferences at the bottom of this page. Save big on our app! Sign in Sign in with. Add to Wish List. Nice hoodie, quality not bad but though it will be thicker, also shipping fast.

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